What does it mean to be a wallet feminist?

You have no idea how excited I am to be sharing this post with you! I don’t think there will ever be a company that aligns so much with what I believe in, other than Dough.

Dough is a company that was created by women to offer in one place an array of women-owned businesses and brands for people to learn about and ultimately shop. They are very selective with the products they share on their site though, it takes more than just being ‘women owned’. This guarantees that everything you see on their site are high quality products.

So, what does it mean to be a wallet feminist?

It’s simply supporting women owned businesses, specially if you are a woman. We have the power in our wallets ladies! Women business owners, creators and product makers need you. It will take years for the funding gap to close from the top down, but by directing your dollars to these phenomenal women, you’re helping women rise and creating change from the bottom up. Even though women control 80% of consumer spending, they receive less than 3% of funding from venture capital for their companies. It’s time to change that by supporting women-owned businesses and spreading the word.

Here are some of the products that you can find there. I ended up loving what they do so much, that I signed up for a yearly membership and now I have access to so many amazing companies created by women. Talk about a powerful resource for Holiday shopping! They have 3 memberships: $19 a month for a month to month membership, $49 for a quarterly membership (great for Holiday and wedding season!) and $89 for a yearly membership. By being a part of their community, they give you access to wholesale prices on 2000+ products made by women! Learn more here.

Product: Grain bars – Company: This saves lives by Kristen.

Every time you make a purchase you send life-saving food to a child in need.

A little background on the brand: When actors Todd Grinnell and Ryan Devlin traveled to Africa and marveled at the effectiveness of a simple malnutrition treatment. As soon as their plane home touched down they called Kristen Bell and Ravi Patel and together they came up with This Saves Lives. Remembering seeing Howard Schultz’s email in her inbox, Kristen wrote up a pitch and pressed send. Today, their bars are carried nationwide in Starbucks, on Google’s campus and in major retailers.

With each purchase, life saving food for children is sent to partners like Action Against Hunger and Second Mile Haiti. 

Product: Wireless bras – Company: Underbares by Genevieve.

A little background on the brand: When Genevieve got home after a long day at Merrill Lynch, the first thing she would do was take off her bra. Sound familiar, changemakers? She struggled to find a bra that fit her personality and one day she decided to create her own. This inspired her to launch Underbares, her line of pared-back bras in black, white and a range of nudes, ethically made in the USA. Plus all of their packaging is either biodegradable or recyclable.

Product: Apparel – Company: Kezari by Madison + Hiroyuki

I’m wearing the NYC Women’s Travel Pants in size M. I sized up because I like to be extra comfy when I travel.

A little background on the brand: Hiro traveled Europe for 3 weeks out of a regular-sized backpack. Madison couldn’t fathom fitting an outfit for every occasion in one bag. Together, they founded Kezari to streamline travel apparel, merging function + form so women can travel confidently and do more with less. Case in point: those tiny pant pockets that don’t fit more than lip balm? We’ve replaced them with huge pockets complete with a discrete zipper to keep your essentials secure.

Product: Clean handmade candles – Company: Brooklyn Candle Studio by Tamara

A little background on the brand: Tamara started Brooklyn Candle Studio out of her apartment with the ultimate goal of offering high-quality, well-designed candles with rich, beautiful scents that also happen to be sustainable, eco-friendly, and affordable. The hand-poured candles in the Brooklyn studio use sustainable soy wax and phthalate-free perfume oils infused with essential oils with fragrances inspired by nature and travel, moments and memories. They pride themselves on meticulous craftsmanship, ethical production, and accessible prices.

Product: Organic underwear – Company: Knickey by Cayla

A little background on the brand: After working in design and retail, Cayla learned firsthand the detriment that the fashion industry has on our planet, and its people. She vowed to make products that are better for the earth, and better for us – starting with the first layer we don daily: undies. Knickey offers the best basic briefs from certified organic cotton. Through elevated and affordable intimates, Knickey is for the woke woman who seeks comfort, durability, and certified sustainability.

Product: Leisurewear – Company: Softwear by Sabrina + Craig

I’m wearing their Women’s Pullover Obsidian – Size S. It is the SOFTEST & COZIEST EVER!!

A little background on the brand: After a hunt for the perfect leisurewear, Sabrina couldn’t find a brand that encompassed timeless style, high quality, affordability and was also ethically made. After teaming up with co-founder Craig – the duo sourced local Brooklyn manufacturers, sustainable materials and non-toxic dyes. They were able to create a fabric so soft, they call it cloudweave around the office.

These are just the brands I’ve tried so far! What do you guys think?

Dough also offers products you can start using for your daily routines like tampons, deodorant or face wash. I mean they have so many great brands… Hundreds of women owned businesses!!

You don’t need to be a member in order to shop there though, I just did it because I know that way I’m supporting the Dough business itself and not just the brands that I can find there. They have a thing called ‘Flash deal’ and you can shop whether you are a member or not. They feature one item per day that you can buy at a special price. Make sure to follow them on Instagram too, to stay on top of what they have going on every day. If you want to shop for any item from their daily deals, you can use code WAYSOFSTYLE for $5 off.

Thanks so much for stopping by! Please don’t hesitate to reach out if you have any questions! I mean that 🙂

Hope you have the best day ahead and enjoy your weekend!

XO,

Aimara

*This post was brought to you by Dough.