Ever wondered if your wardrobe could be both stylish and sustainable? If you’re tired of the fast fashion frenzy that leaves your wallet and the planet feeling drained, you’re in the right place. In this post, we’re laying out a head-to-head comparison of fast fashion vs slow fashion brands.
I’ll keep it short by sharing the five worst fast fashion brands to avoid, while spotlighting my 8 favorite slow fashion brands that deliver quality and style without breaking the bank.
But that’s not all. I’ll break down who each brand is best for, whether you’re chasing bold, trendy looks or timeless, budget-friendly pieces.
This isn’t about passing judgment. We’ve all shopped fast fashion brands at some point, whether we realized it or not. But what I want to do today is to empower you with the insights to make choices that feel good for you and the world around you.
So if you’re ready to upgrade your wardrobe with pieces that truly align with your values, you’re going to love today’s article.
*This post contains affiliate links. Which means that if you shop for certain things by clicking the links in this blog post, I receive a small commission at no extra cost to you! Thanks in advance for supporting Ways of Style!
Worst Fast Fashion Brands:
Ready to take a look at the darker side of fast fashion? While some brands may offer trendy styles, they often come with a hefty price tag for the planet and people behind the scenes.
Here are five of the worst offenders when it comes to unsustainable practices, terrible working conditions, and strong environmental harm.
🚫 Shein:
Shein is probably one of the biggest offenders in fast fashion, with jaw-dropping reports of awful working conditions and massive environmental damage.
I’ll be honest: I’ve shopped there years ago, and I really regret it now that I know better.
Investigations like Channel 4’s Inside the Shein Machine (2022) and Public Eye’s report (2021) reveal factory workers toiling for absurdly long hours with shockingly low pay, all so the brand can churn out endless new styles at dirt-cheap prices.
This nonstop production cycle also means tons of plastic-based clothes end up in landfills, harming our planet in a big way.
But don’t worry, it’s never too late to make a change. I did, and you can too! Once you know the truth, there’s no going back.
🚫 Worst Fast Fashion Brand #2: Forever 21
Forever 21 is one of those brands that everyone seems to have tried at least once, myself included.
They lure you in with cheap, trendy styles, but the truth is brutal: their clothes are notoriously low-quality, falling apart after just a few wears. I know, I’ve been there and experienced firsthand how disappointing their pieces can be.
Beyond the crappy quality, the brand’s throwaway model fuels massive waste and supports exploitative labor practices.
Once you see the hidden costs behind those bargain prices, it becomes clear that switching to more sustainable choices isn’t just better for the planet, it’s better for your wardrobe too.
🚫 Worst Fast Fashion Brand #3: Temu
Ah, Temu. If you’ve seen the ads, you’ve probably felt the temptation to click. The prices are ridiculously low, which means we can buy way more stuff than we need, right? But just like with SHEIN, Temu’s fast-fashion model doesn’t come without its drawbacks.
The brand often prioritizes speed over sustainability, and while it’s fun to shop, it’s important to keep in mind the long-term effects of these purchases.
🚫 Worst Fast Fashion Brand #4: H&M
H&M may seem irresistible with its trendy designs and affordable price tags, but if you dig a little deeper, the reality is pretty grim.
Despite promoting a “Conscious Collection,” the bulk of H&M’s output is tied to massive waste, environmental harm, and questionable labor practices.
Investigative reports from Reuters and The Guardian expose a troubling picture. One where slick marketing hides a legacy of pollution and exploitation. And let’s be honest, the quality often leaves much to be desired, proving that you truly get what you pay for.
It’s a harsh wake-up call, but remember: it’s never too late to switch to brands that genuinely care about our planet and its people. Those brands do exist (you’re about to learn about them)
🚫 Worst Fast Fashion Brand #5: ZARA
Zara is the ultimate fast fashion machine. Constantly churning out trendy pieces in a blink, which means you’re forced into an endless cycle of impulse buys.
Their rapid production isn’t just about keeping up with trends; it’s designed to make you feel like you have to buy now or miss out, even though the quality barely lasts a few wears.
This race-to-market approach not only means your wardrobe fills up with disposable items, but it also fuels a system where cheap labor and massive waste are the norm.
In summary, here’s why it’s important to stop supporting fast fashion brands:
They offer low prices at a steep hidden cost: poor quality, massive waste, and unethical labor practices that hurt both people and our planet.
When you invest in fast fashion, you’re inadvertently fueling a cycle that prioritizes profit over the well-being of workers and the environment.
⭐️ But there’s good news: you can turn the tide by switching to slow fashion brands that are all about quality, sustainability, and ethical practices.
Where to Shop Instead?
Now that we’ve seen how fast fashion falls short, it’s time to shift gears.
So let’s check out this list of 8 slow fashion brands that prioritize sustainable production, durability, and fair labor practices.
Up next, I’ll introduce you to some fantastic slow fashion options that prove you don’t have to sacrifice style for a better world. It’s never too late to make a change. Your wardrobe can be both chic and conscious!
🏆 Slow Fashion Brand #1 – Quince:
Quince is a game-changer. This brand offers luxury-feeling clothes with amazing fabrics! And the prices are very reasonable.
I wear their pieces all the time, whether I’m traveling, working from home, or heading out for dinner. Trust me, once you try Quince, you’ll be hooked.
With a commitment to premium materials, ethical production, and timeless designs, they create wardrobe staples that truly stand the test of time. All without breaking the bank.
It’s a brand that proves you can have luxury quality and sustainable practices in one stylish package.
💚 You will LOVE Quince if:
✅ You appreciate pieces that elevate your personal style with timeless sophistication.
✅ You value premium, ethically-made wardrobe essentials that last.
✅ You’re ready to invest in quality over quantity and build a curated, classic collection.
✅ You want to support sustainable production and fair labor practices without the luxury price tag.
🏆 Slow Fashion Brand #2 – Marine Layer:
Marine Layer stands out in the casual wear space with its super-soft, California-cool vibe that makes every piece feel like it was custom-made for comfort.
What sets them apart is their commitment to sustainability. They incorporate a significant amount of recycled fabrics into their collections, so you’re not just buying a cozy, stylish piece, you’re also supporting a greener future.
Yes, the price tag is obviously higher than fast fashion, but you’re investing in quality pieces that lasts and a brand that truly cares about ethical production.
Their t-shirts are so soft! Also, my husband wears this brand a lot – they have awesome stuff for the men in your life too.
💚 You Will Love Marine Layer if:
✅ You crave incredibly soft, cozy clothing that elevates your everyday comfort.
✅ You appreciate a brand that puts sustainability first by using recycled materials.
✅ You’re drawn to that effortless, California-cool vibe that defines your unique style.
🏆 Best Ethical Sneakers – Cariuma:
Cariuma is a true gem among slow fashion brands, and I’ve been a fan for years. My husband and I practically live in these Cariuma sneakers. These are one of the 3 pair of shoes I always have with me. I think that says a lot from someone like me who lives out of a 20 inch carry-on.
These sneakers blend unbeatable comfort with stylish design, making them perfect for both globe-trotting adventures and everyday errands.
What sets Cariuma apart is more than just comfort and durability. Their commitment to sustainability shines through with eco-friendly materials and ethical production practices that truly embody slow fashion values.
Whether you’re dashing between meetings, enjoying a weekend outing, or just lounging at home, these sneakers offer the perfect blend of style, comfort and reliability.
💚 You Will Love Cariuma if:
✅ You appreciate classic, versatile sneakers that elevate your everyday looks.
✅ You want footwear that’s built for comfort, durability, and long-lasting style.
✅ You’re ready to invest in a reliable go-to shoe that fits perfectly into any wardrobe.
🏆 Slow Fashion Brand #4 – Madewell:
If you’re looking for high-quality, trendy pieces that are made to last, Madewell is the way to go. I absolutely love their jeans (they fit like a dream), and they make durable, timeless pieces that will stay in your closet for years. They also offer denim recycling programs, so you can give your old jeans new life!
This brand embodies the spirit of slow fashion brands; investing in quality, sustainable pieces that outlast passing trends. Every item feels like a well-thought-out addition to your wardrobe, perfect for everything from casual weekends to polished evenings out.
💚 You Will Love Madewell if:
✅ You’re all about building a wardrobe of versatile, timeless pieces that mix trend with classic style.
✅ You value high-quality denim and wardrobe staples designed to last.
✅ You love a laid-back yet chic vibe that effortlessly transitions from day to night.
🏆 Everlane:
I can’t get enough of Everlane. Their pieces are classic and timeless, and they make it a point to be transparent about how their clothes are made and where they’re sourced from.
They have a range of options, including this gorgeous pink dress I’m obsessed with. Everlane is about investing in pieces that will stay in your wardrobe for the long haul.
So no more buying things you’ll wear just once!
💚 You Will Love Everlane If:
✅ You appreciate sleek, minimalist designs that serve as the perfect foundation for any outfit.
✅ You value a brand that champions radical transparency and ethical production practices.
✅ You’re looking for versatile, high-quality essentials that transcend fleeting trends.
⭐️ Bonus! 3 Awesome Slow Fashion Brands:
If you’re ready to splurge a little on your style, these 3 bonus slow fashion brands might just be your new favorites. They’re on the fancier side, but trust me, they’re as gorgeous as they are sustainable.
Farm Rio, Eileen Fisher, and Jenny Kayne bring a perfect mix of luxe aesthetics, bold creativity, and timeless elegance.
So if you’re not on a tight budget and love investing in standout pieces, take a look and treat yourself to something truly special:
⭐️ Farm Rio: This is a vibrant slow fashion brand that brings a burst of tropical energy to your wardrobe. With bold prints and playful patterns, this Brazilian label crafts eco-friendly pieces that are as fun as they are sustainable.
Their colorful designs and commitment to ethical production make every outfit a statement of joy and responsibility. (check out these chic dresses so you can see what I’m talking about 🤩)
⭐️ Eileen Fisher: This brand stands out as a beacon of refined simplicity among slow fashion brands. Known for its timeless, minimalist designs, the brand emphasizes quality materials and ethical manufacturing practices.
Each piece exudes effortless elegance, proving that sustainability and style can coexist beautifully in a well-curated wardrobe.
⭐️ Jenny Kayne: This luxury brand offers a fresh, modern twist on slow fashion with its focus on quality craftsmanship and innovative design. This brand creates versatile, thoughtfully made pieces that bring a unique edge to everyday style.
With a strong commitment to sustainable practices and ethical production, Jenny Kayne is perfect for those who want their wardrobe to reflect both creativity and conscious living.
Fast Fashion VS Slow Fashion Brands:
Navigating the fashion world can feel like a balancing act between style, ethics, and practicality. We all have moments of splurging on fast fashion. After all, it’s easy and instantly gratifying.
But the things is, that every choice we make matters. By choosing slow fashion brands instead, you’re not just updating your wardrobe; you’re taking a stand for quality, sustainability, and a kinder world.
Remember, it’s not about perfection, it’s about progress. Every time you opt for a piece that lasts or supports ethical practices, you’re investing in yourself, the people behind your clothes, and the planet we all share.
It’s actually pretty empowering to know that your style can be both stunning and conscientious. So here’s to building a wardrobe that feels as good on the inside as it looks on the outside.
Let’s keep evolving together. One thoughtful choice at a time 💛
XO,
Aimara
About The Author:
Hi, my name is Aimara and I am the voice behind Ways of Style. I was born and raised in Venezuela until the age of 27 when I moved to Chicago, and 2 years later I met my best friend and husband. We now travel full time and live out of a carry-on bag, so believe me, I know a thing or two about how to maximize every single piece I own.
I love creating new looks, and looking cute while I’m traveling. And in this blog, I try to share all my looks, even if I don’t have the best photos ;) My goal is to help you maximize every piece you have in your closet and to encourage you to live with less things.
💫 Other Posts That Will Help You Build The Closet Of Your Dreams:
- 7 affordable sustainable brands to support
- How to create your first capsule wardrobe with just 30 pieces
- The difference between a minimalist wardrobe and a capsule wardrobe
- How to shop less!
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