HAPPY NEW YEAR! WELCOME 2018

HAPPY NEW YEAR! WELCOME 2018

Hey from Florida my loves! Happy New Year!!

Welcome 2018!

This year, instead of doing a NY’s resolutions post like I always do, I really wanted to share what happens behind Ways of Style (WOS) and what I envision for this brand to be in the future. I really hope this helps future bloggers and also you guys, my readers to understand why I do what I do, my thoughts on things like money, social media, how I make decisions and what to expect from WOS in the future.

It’s also a BIG thank you note to everyone who is following and has followed since I started this incredible adventure 3 years ago.

 

A lot of people think that blogging is this super fun thing we do because we are bored and want to make money doing nothing, when in reality, blogging is very hard and uncertain. It involves a lot of rejection. It brings out insecurities you never knew you had. I feel like quitting every other month and I still have no idea what I’m doing. I’ve made more mistakes and have more failures than triumphs, but still, I wouldn’t change a thing.

Blogging is my full time job, and even though it’s super fun, it has more downs than ups if I’m being completely honest. It’s really hard not to compare yourself to everyone else and it’s even harder not to measure your success against the number of ‘likes’ you get on a photo or how much you get paid for a campaign (If you manage to get paid). It messes up with your head from time to time and it’s very easy to lose focus of what’s really important.

I like to keep my focus on my family, my relationship and my friends. I really don’t know what happened in Fashion Week nor what’s trendy out there. I have no opinion on these things, because I don’t know what I’m talking about. I’m not interested on doing what everyone else is doing.Β  I only know about what I like and what I don’t. That simple.

Have I always known this? No, I have not. This year has been an eye opener to learn about who I am a little better and one where I really understood that despite being called a ‘Fashion Blogger’ I’m not really a fashion person, I just like to share my outfits, the products I like, my personal style, my life (The good and the ugly), my faith and the lessons I’ve learned.

That is all.

I know I don’t have the best photos, or closet or face or body… and I know there’s a lot of people that don’t get what I do and how I am a successful blogger. Want to know the secret? It’s because I’m REAL and you guys relate to that. I don’t want you to look at my photos and feel like they’re from a magazine or that you would never be able to pull off a certain look. It’s the exact opposite. I want you to feel like you can wear what I’m wearing and look and feel amazing.

I don’t look like a model but I still feel beautiful. I don’t have the most followers or the highest income, but I’m still living my dream and I want you to feel like you can live the life you dream of as well. I like to keep it real at all times, even when being real means baring my soul out to you.

Today will be no exception of realness. Today I’m sharing all the stuff everyone wants to know, but not a lot of people seem to be talking about. So, without further ado, here are my thoughts on some of those things…

On money:

I’ve been told that it’s rude to ask or talk about how much money you or other people make, but that’s not how it is in Venezuela and that’s why I don’t mind talking about it. I won’t ask how much money you make, but I will tell you how much I did. This year I ended up making close to 40k. So think again before thinking OMG what a great thing that you’re a full time blogger or that I’m just posting sponsored content for money! I legit post about products I like and use. Blogging is not that glamorous as you think it is. At least not for me.

I wish I could sacrifice WOS’ integrity and say yes to every campaign, I really wish I could, but that’s just not who I am. I could easily be making around 80k a year, and trust me it’s SO HARD to say no to some things, specially when you need the money, but I know it will pay off in the long term and I hope you guys value that. I’m constantly working on finding which brands are the right fit for WOS and then I have to convince them to work with me. And trust me, it’s not as easy as it sounds.

My blog grew so much in 2017 and I have big plans for 2018. I’m getting better at negotiating my rates and pitching my brand to the world out there. I would have never imagined I’d be making 40k by 30 and proudly bragging about it LOL. Yeah, I know it doesn’t sound like a lot, but WOS did grow over 300% in the past year and I survived my first year as a FULL TIME BLOGGER so hell yeah, I’m proud of that! I’m living my dream and I wouldn’t change it for the world.

Also, where I come from 40K is a lot of money, like A LOT! I also have a very simple lifestyle, so I really don’t feel like I need much. I don’t want to sound like I’m settling, because I’m not, I just really try to value and cherish where I’m at right now. I’m getting paid to live my dream every single day and I don’t take that for granted, because honestly, who knows how long it’ll last?

I love what I do SO MUCH and I encourage you to think about the things you are passionate about. Think of something you would work on 60+ hours a week for just barely paying out your bills, and somehow still show up everyday with the biggest smile on your face because you can’t hide how passionate you are about it.

Live to find that. Live to feel that way. I promise you, it will be worth it.

On campaigns:

Thanks to paid campaigns I pay my bills, so I do put an extra effort on these. As a blogger, it’s very normal to feel like a guinea pig. I receive and try a lot of products all the time, but the truth is, most of them don’t make it to my IG page and I’m sure this is true for a lot of bloggers out there. Sometimes the brand is not a good fit, or the product didn’t work well on me or I have a lot going on and I legit don’t have time to meet a certain deadline, but I promise you this; what I promote is because I’ve used it. There have been very few exceptions, like products I would definitely use if I had a car for example. Let’s just leave it like that LOL.

I basically stalk the brands that I use. I have a list that I update every month of the brands I bought that month. For food, beauty, clothing, tech, every single brand! And then… the stalking begins! LinkedIn, IG, email… You name it.

It’s not easy. I’ve developed a thick skin for accepting a ‘no’ as an answer, which sometimes I rather them be replaced by an un replied email, but it’s not always the case. I’m learning how to be ok with that. But again, not easy.

My day to day:

I work from home almost every day, aside from events and photoshoots. I wake up at 6 am, go to the gym and start working at 8.30. I used to finish like at 9 pm, but now that I live with Gordon, I try to be done by 5-6 pm. He helps me a lot with the blog, with all the business part and strategies, and thanks to him I recently started keeping track of my daily activities and how much time I actually spend on each campaign.

Data, data, data!

Doing this helped me realized that for example the things I’ve done with SHEIN are not worth my time. They only send me free product and are kind of demanding.. And they won’t even repost my photos! I used the value of the product they sent to me to calculate how much my hourly rate was while doing a campaign for them and it was as low as $5! No thank you! I do think they have super cute things, but since they are super affordable I rather buy them with my own money and invest the time I was spending on creating content for them, in doing things like applying for PAID campaigns!

Also, after working for FREE with a brand for such a long time, if they still don’t offer to pay you, I don’t think it’s worth your time. They are totally taking advantage of you, so if you want to promote their products, I think it’s better to buy them and post on your own terms.

I’ve learned that less is definitely more when it comes to blogging, and that it’s smarter to invest my time putting 1000% on campaigns I’m extremely passionate about, than doing blog posts like crazy every week that look nothing but average.

If you’re a blogger, learn how to say no. It will change EVERYTHING.

On social media:

Honestly… 100% completely honest? Growing my SM accounts is not my main goal. I have a solid website traffic and I feel like in this space is where people come to read what I have to say. People on IG don’t read LOL. I’ve published photos with super sad and insightful captions and people still comment ‘you look cute’ or ‘nice shot’ (I’m guilty of doing this too, sorry!). We just don’t like to read on IG and that’s the reality. That’s something I will try to change this year.

IG however, drives 50% of my monthly income and some brands only have a budget or solely want to focus on SM campaigns and not on sponsored content on the blog, so I still do it and try to keep it visually attractive. Lately I’ve been posting daily outfits to show you ways of styling a certain piece of clothing and I want to share a little bit more about my day to day too. I’ve been using a lot more of IG stories lately to get more personal with you and gotten a lot better about replying to DM’s (not the creepy ones though), but if you do follow me, let me know, what would you like to see more of? And less of?

Also, a little friendly advice. Be mindful of what and you who you follow on social media. You know that you get to choose who you follow, right?

Mind blowing!!

The reason I’m saying this is because I hear so many bad things about social media and everyone complains about it, but seriously who are you following? Be mindful about that. If some of the people you follow just make you feel bad about your own life, then stop following them! (myself included). Seriously, think about this and declutter that part of your life a little bit. Think long and hard about why you follow who you follow, and how do they make you feel and do something about it. I recently stopped following more than 300 accounts that weren’t adding up to my life and I intend to make my ‘following list’ a lot more shorter. I want to find accounts that inspire me, so if you have any recommendations feel free to send them my way :).

We do spend a lot of time online, so you might as well choose wisely who you interact with.

On WOS’ future:

Honestly, I really hope to do better in 2018. I know it sounds like I didn’t make a lot of money but I’m proud of each and every campaign I worked on. Also, 2017 compared to 2016 was really good. I grew over 300% and was able to spend the whole year with blogging as my only source of income. That feels amazing!

Right now, I’m working really hard on signing long-term contracts with brands I’m obsessed with, so that way I can plan ahead and talk organically about the brands and products I’m passionate about. So there’s that for 2018 and the next three years. LOL.

My big master plan after that, is to help others… even more than I do now. I’m working so hard on creating this platform where I can connect with so many of you, because in the future I want to create something, still don’t know what it is, but I know it will be some kind of product. HAHAHA. I obviously have no idea. I just want this product not to be made in China, but somewhere where it can have a real impact in a community that needs it.

One of the reasons me and Gordon want to travel the world for two years, is because we want to learn about other cultures and what they have to offer, so we can serve as a bridge between underprivileged communities with the more blessed side of the world, aka the US. We want to go everywhere and we want to experience it all, so we hope you will continue to follow along!

Sounds crazy right? You may wonder why am I still here and it’s simply because I LOVE what I do! I love being myself and most important, I love showing YOU that it’s OK to be yourself too.

So sorry for the long post, but if you made this far, I truly want to thank you for reading what I have to say, I hope these words help you to understand me better and hope that you continue to follow along!

Do not hesitate to leave me a comment with your thoughts. It truly makes my day to read about what you think and it really helps me to be better at my job because I know what’s on your mind πŸ™‚

Happy new year! Bring it 2018! Let this year be the best one yet!!!!

XO,
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Showing 46 comments
  • sirin isik
    Reply

    Happy New year Aimara,
    Thanks for sharing the realities for full time blogging. Especially measuring your success by how many like clicks you get. I relate to so many things in your blogpost. I am glad to see that you have accomplished so much this year. To more success for 2018!!!
    Xx
    Sirin
    http://www.creativeecho.me/

    • Ways Of Style
      Reply

      I’m so glad you can relate! It’s not easy like most people think it is.
      Amen to your well wishes girl. Thank you so much for stopping by!
      XO
      Aimara

  • Sandy
    Reply

    Hi Aimara – nice to blog-meet you here! I loved ready this post as I just recently launched my blog not too long ago after primarily being on Instagram. I love reading what other bloggers have to say about their experiences and find what you’ve written inspirational. I’m glad you are real and and just love being you. Very refreshing and honest which is what blogging should be about! Keep rocking your style for 2018 and looking forward to hearing all about it!

    • Ways Of Style
      Reply

      Aww thank you so much! Thanks for stopping by my blog!!! πŸ™‚
      I’m so happy that you find this article useful, I promise to keep working on more of these so I can help other bloggers thrive and anyone to pursue their dreams!
      Have an awesome week!
      XO
      Aimara

  • Valeria
    Reply

    Thank you for being so open Aimara, and congrats for your success! Keep being so real and stunning and authentic with your readers! Love, Valeria

  • Open Kloset
    Reply

    Hey Sweetie,
    How are you?
    Happy 2018:)
    Happy to read this all and that you grow sooo much and you made such an Amazing Year:)
    I hope to see as more Amazing post from you:)
    Love, Kisses Karina
    Happy Weekend

    • Ways Of Style
      Reply

      Thank you so much Karina!
      Cheers to the new year and wish you all the very best as well!
      XO
      Aimara

  • Simonetta Lein
    Reply

    I adored to read this one. It si so true, I can see all of your struggles and victories, growing on a job who we kind of figured it out. But we are making it. I admire u and commend you to peruse it. Much love

    • Ways Of Style
      Reply

      Thank you so much girlie!!
      Baby steps, but forward is forward! πŸ™‚
      XO
      Aimara

  • Sheree Ho
    Reply

    wow, i absolutely loved reading all of this. You spoke about all of this so beautifully. You’re passion for blogging does not go unnoticed. I hope your new year is off to a great start!

    ~ xo Sheree
    PoshClassyMom.com

    • Ways Of Style
      Reply

      Thank you so much girl! This really means a lot to me coming from another passionate blogger like yourself!
      Have the best weekend!
      XO
      Aimara

  • Ankita Bardhan
    Reply

    Happy new year Aimara! Loved reading your insightful and personal post, feels I got to know you a lot more from this post! I hope your blog grows even more in 2018 πŸ™‚
    Hope you’re having a lovely weekend! πŸ™‚
    xx
    Ankita
    http://realgirltalks.com/

    • Ways Of Style
      Reply

      Amen girl! Thank you so much for stopping by.
      I truly appreciate you took the time to read my post and share your thoughts!
      Have the best weekend πŸ™‚
      XO
      Aimara

  • Jo
    Reply

    Happy new year, Aimara! You are such an inspiration! Thanks for sharing this very insightful post on your experience as a full-time blogger. Looking forward to all the wonderful content you come up with in 2018.

    xo, Jo

    • Ways Of Style
      Reply

      Thank you so much Jo!
      I’m looking forward for 2018 as well! Thanks for following along!
      XO
      Aimara

  • Meg
    Reply

    This is such a great post. I love reading your posts like this. I also wanted to say I love your integrity and the fact that you post about things you truly enjoy. It makes you such a trustworthy blogger.

    http://www.meghanlaurie.com

    • Ways Of Style
      Reply

      Thank you so much Meghan! It’s not easy, but I know it will be worth it!
      XO
      Aimara

  • Christine Kong
    Reply

    Happy 2018! I LOVED this post. I love that you are real, open and honest, and that you are so successful! It’s such an accomplishment that you grew 300% from last year! So proud of you babe! I definitely agree that it’s good to say no to brands at times and being authentic goes a long way. I’ve been doing this for two years now and have been learning a lot along on the way. Thank you for this amazing post and let’s definitely kick some major butt in 2018! xoxo, Christine
    http://dailykongfidence.com/

    • Ways Of Style
      Reply

      Thank you so much for your sweet comment Christine. Your words really encourage me!
      Cheers to 2018!
      XO
      Aimara

  • Federica Di Nardo
    Reply

    Happy New Year!
    May 2018 be super super good!

    Federica
    http://www.federicadinardo.com

    • Ways Of Style
      Reply

      Thank you so much! Same to you!
      XO
      Aimara

  • Vanessa
    Reply

    Aimara, first of HAPPY 2018! This post was very well written – so many things I can only agree with! I think it’s smart to have long-term relationships with brands since this secures income. Being self-employed can be stressful at times so long-term relationships are definitely key! And re: IG! Yep, nobody really reads except for your loyal followers who really care – like me.

    Happy Wednesday, babe!
    xoxo, Vanessa
    http://www.WhatWouldVWear.com

    • Ways Of Style
      Reply

      Hey sweet friend! Happy 2018!
      Thank you so much for stopping by my blog! Your blog and Insta are such an inspiration to me and your advice means the WORLD!
      You are the best and I seriously hope to see more of you in 2018 πŸ™‚
      XO
      Aimara

  • Anthony @oh_anthonio
    Reply

    Blogging requires serious dedication and work! Glad to know you’re doing it with integrity!

    • Ways Of Style
      Reply

      Thank you so much!
      XO
      Aimara

  • Jen
    Reply

    You are perfect the way you are! Don’t belittle yourself, blog, photos or all your hard work, girl. Everyone has a different path and reason why they start a blog. I have a full time job and just do it for fun. I don’t mind doing things for free (exchange) but I try to put my best work out even if it is free because it reflects my work. I wish I could be full time, but now is not the right time and I’m ok with it. You’re beautiful, successful, grateful and I hope WOS grows even more in 2018!

    • Ways Of Style
      Reply

      Your blog is amazing Jen! You’re totally right, we are all different and the things that work out for some don’t work out for others, so I totally get what you’re coming from. I love my blog, but to be honest, sometimes I wish for a steady income and just do this for fun without stress you know?
      Anyways, amen to your good wishes sweet lady!
      Thank you so much for stopping by my blog!
      XO
      Aimara

  • Kirsten Wendlandt
    Reply

    Babe that is so exciting! 2017 really was an amazing year for you. One of my goals this year is to reach full time blogger status.. I hope I can make it happen like you did!

    xox Kirsten // http://www.kirstenwendlandt.com

    • Ways Of Style
      Reply

      Thank you! Good luck with that girl! You have a beautiful blog, so I really wish the very best for you on this new year! Keep working hard, do your math and take the leap! You will start seeing results after you dedicate more of your time to create content!
      Rooting for you! Keep it up!
      XO
      Aimara

  • Bianca
    Reply

    Thank you for sharing!! 2018 is going to be a great year for you indeed!!

    • Ways Of Style
      Reply

      Amen! Thank you so much!!! πŸ™‚ πŸ™‚ πŸ™‚

  • Kamen Kamenov
    Reply

    Happy new year Aimara… thank you so much for that beautifully written post. I absolutely agree with so many things and your vision is something you have to keep.
    Lots of love from germany

    • Ways Of Style
      Reply

      Thank you so much!!
      Happy 2018 πŸ™‚
      XO
      Aimara

  • Dom Baza
    Reply

    Hello my friend,
    First off I loved reading this. Your hard work and dedication shines in every post you write and put together. 2nd. I laughed my ass off when you said, you can write great captions,etc. SO TRUE they do NOT read. Literally if I could roll both my eyes I would, haha. Lastly, congrats on all your success. You earned every bit of your money on here and I have so much love and respect for you. Thank you for being honest with us all and creating these beautiful and insightful post. Promise i’ll keep reading every word, unlike the grammers, lol.
    Love,
    Dom

    • Ways Of Style
      Reply

      Thank you so much Dom! You inspire me with your posts always.
      Your beautiful words always leave me encouraged! πŸ™‚
      XO
      Aimara

  • Aliya
    Reply

    I really enjoyed your post. So much valuable information and I will be sure to circle back. Thanks for your honesty as well. Best wishes for 2018

    • Ways Of Style
      Reply

      Thank you so much sweet girl!
      XO
      Aimara

  • Ashley
    Reply

    What a fun read Aimara! You inspire me to be my best and I thank you for that.
    So many great advice and things I didn’t know about you and your brand. You are going to do even greater things and I can’t wait to see that happen.
    Thank you for being real and for talking about things most people would feel uncomfortable sharing.
    Much love,
    Ashley

    • Ways Of Style
      Reply

      Thank you so much Ashley! Reading all of these comments really puts a smile on my face and makes my heart full.
      Thank you so much for following along and I hope to continue to inspire you throughout 2018 as well!
      Thanks for stopping by and for your support!
      XO
      Aimara

  • Mina Im
    Reply

    I’ve always loved how real you are friend. So proud of you and excited to see what you accomplish this year!

    • Ways Of Style
      Reply

      Thank you so much Mina! Means the world to me! Hope to see you more in 2018 girl.
      Sending much love your way!
      XO
      Aimara

  • Alejandra Barrios
    Reply

    Aymara! Estoy súper orgullosa de ti, que genial es verte hace y vivir de lo que siempre te gustó, tienes mucho estilo, recuerdo que en la oficina te vestias súper lindo. Saludos 😘😘

    • Ways Of Style
      Reply

      Ale mil gracias! Que bella! Recuerdo esos dΓ­as de PDVSA hahaha
      Espero que todo este bien y mil gracias por visitar mi blog!
      Besos,
      Aimara

  • Rose
    Reply

    Happy new year Aimara!
    What a cool post and thank you so much for sharing your vision. I relate to so many things already.
    You are such an inspiration! Keep it up!
    Can’t wait to see what comes next πŸ™‚

    • Ways Of Style
      Reply

      Thank you so much Rose! I’m so glad you liked this post. I left my heart on it πŸ™‚
      Thanks for following along and wish you the best year ever!!
      XO
      Aimara

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